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A D V I C E  &  R E C O M M E N D A T I O N S


Generic Products vs The "Real Thing":  It makes a difference!

    DON'T BE FOOLED by thinking "Generic Products" are the same as the "Real Thing".  While the ingredients may be the same, the way they are put together aren't.  For instance, take your favorite cake recipe, and literally throw the ingredients in a pan and cook them for a while at no particular temperature, and what do you have?  Now take the ingredients and blend them properly, bake them in a pre-heated oven for the prescribed amount of time, and see what you have.  Big difference!

    When Dr. Ron DiSalvo, chief Cosmetic Chemist for John Paul Mitchell Systems shared this with me, he stated his case loud and clear.  Dr. DiSalvo also shared with me that it took him 6 months just to create their "Sculpting Lotion", the first wet line styling gel with memory, that is totally non-flaky & could be re-activated with either heat or water.  He explained that it had to be "cooked" at a certain temperature for a certain amount of time, and they had one heck of a time getting it right!!

Recommendation:
- Shop at Creative !
Honestly... all the products we offer are salon-tested and are selected for their superior performance & quality.  You won't even have to think about it... you will be giving your hair & skin the best treatment possible.

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Hair Color Products:  It's whats in it that counts!

    The difference between high quality permanent hair color salon products and many others on the market is the "ammonia content"-the ammonia is what damages hair.  Off-the-shelf products are generally 17-22% ammonia, whereas salon products are only about 2-4% ammonia.  That's a big difference!  Coal Tar is also an ingredient that may have adverse health affects, and higher quality hair color products minimize the use of this ingredient as well, to avoid health risk.

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To Keep Hair Color Vibrant Longer

Suggestions:
- Wait 48 hours after coloring your hair before shampooing
- Use a shampoo and conditioner especially for color treated hair and
  leave in for the full-recommended time
- Use a color enhancing conditioner between salon visits
- Use the coolest comfortable water for shampooing and use bottled water for the last rinse
- Blow-dry your hair with a lower level of heat
- Wear a hat in the sun
- Put a towel on your hair if you use a tanning bed
- Avoid aggressive towel drying or overbrushing, which can lift the cuticle
- Use styling products with less alcohol and lower pH

Goldwell Product Recommendations:
- Definition Color & Highlights Shampoo, Conditioning Treatment and Spray Leave-in Conditioner
- Definition Color & Highlights Instant Serum as a weekly at-home treatment
- Colorance At-Home Color Refreshers: Colorance Soft Color, Colorance Color Styling Mousse
  and Colorance Color'n Care Conditioners

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For Added Shine

Suggestions:
- Use a conditioner specifically for your hair type
- If your hair is damaged, when hair is damp, apply leave-in conditioner to damaged areas
- Do not over apply finishing products too close to your scalp - your hair will look greasy
- Finish with shine-enhancing hairspray

Goldwell Product Recommendations:
- All Goldwell Definition products are enriched with Alpha Hydroxy Acids for maximum shine
- Definition Finish & Shine Hair Shiner as a final touch on your style
- Kerasilk Care & Gloss Shining Conditioner

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To Cover Grey Hair

    Goldwell Topchic permanent haircolor is ideal for achieving complete grey coverage.  Talk with your colorist about the best solution based on your percentage of grey and the look you want to achieve.  If you are just starting to grey, and just want to blend it away, ask your colorist about Goldwell Colorance semi-permanent haircolor.

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For Fullness and Body in Fine Hair

Hair Cut Suggestions:
- Very short hair cut
- One length short bob cut
- Bob cut with slight layering around perimeter for added fullness
- Asymmetrical hair cut

Goldwell Product Recommendations:
- Kerasilk Care & Volume Shampoo and Leave-in Conditioner
- Definition Balance & Vitality Shampoo and Conditioner
- Definition Style & Shine Glaze or Spray Gel
- Definition Finish & Shine Finishing Spray

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To Camouflage a Receding Hairline

Hair Cut Suggestions:
- Leave hair left long enough to camouflage hairline
- Styles with bangs are a good idea; possibly an asymmetrical cut with bangs or full bangs.

Goldwell Product Recommendations:
- Kerasilk Care & Volume Leave-In Conditioner
- Definition Demineralizing Shampoo

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To Moisturize Dry Hair

Hair Cut Suggestions:
- Shampoo hair only when needed and use moisturizing shampoos
- Find the right balance between air drying and blow drying
- Try to air dry as much as possible
- When using a curling iron, make sure iron is not left on hair too long

Goldwell Product Recommendations:
- Definition Dry & Porous Shampoo and Conditioning Treatment
- Definition Permed & Curly Conditioning Treatment
- Definition Color & Highlights Instant Serum

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To Combat the Frizzies

If dryness or humidity are causing your hair to frizz out, try Definition Pomade.
Apply sparingly to damp hair to tame frizzies and add shine.

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To Clarify and Remove Build-up

For creating volume on exceptionally fine hair, use new Definition Demineralizing Shampoo weekly
to remove build-up of oils and minerals that can weigh the hair down.

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To Nourish Over-Permed Hair

Hair Cut Suggestions:
- Condition as often as possible
- Use leave-in conditioners; they smooth hair cuticles that may have been stressed-out through
  chemical processing; they can penetrate hair to help rebuild it from the inside out
- Let air dry: no additional stress from using a blowdryer

Goldwell Product Recommendations:
- Definition Dry & Porous Shampoo and Conditioner
- Definition Permed & Curly Foam Leave-in Conditioner
- Kerasilk Care & Smoothness Conditioning Treatment & Intensive Treatment

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More Advice:  Coming soon!

    Watch for more great advice from Creative, coming soon !

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For more information:
2470 Stearns St.
#193
Simi Valley, CA 93063 US
Email: kc@creativesalon.com
(805) 581-3773

© Copyright 2007 Kathleen Cappella. All Rights Reserved.